Veira Group introduces Linux-based Coolita 2.0 operating system as a serious challenger to Android’s stranglehold on the Indian smart TV market. As the country’s largest Smart TV ODM (Original Design Manufacturer), Veira Group is betting on this lightweight, open-source platform to deliver a faster and more intuitive viewing experience for Indian households.
What Is Veira Group Introduces Linux-Based Coolita 2.0?
Coolita 2.0 is a Linux-based smart TV operating system developed through a strategic partnership between Veira Group and Coolita. Unlike the dominant Android TV ecosystem backed by Google, Coolita OS is designed from the ground up to be leaner, quicker to boot, and easier for everyday users to navigate. The company claims the platform is significantly lighter than existing smart TV operating systems, which typically demand more processing resources and carry heavier Google service dependencies.
Key Features of Coolita OS for Smart TVs
Coolita 2.0 ships with a robust set of built-in features aimed at Indian consumers:
- Pre-loaded streaming apps: YouTube, Prime Video, Zee5, Hungama, and SonyLiv come installed by default, covering the most popular OTT platforms in India.
- Cloud gaming: Pre-installed cloud games are available natively on the TV without any additional hardware.
- Built-in internet browser: Users can browse the web directly on their TV screen without a side-loaded app.
- App store: A dedicated store allows users to discover and install additional applications.
- Data saver mode: A data saver tool helps manage bandwidth, particularly useful for users on limited data plans.
- Real-time data usage monitoring: The OS displays internet data consumption information live on the TV screen.
- LAN screen casting: The main TV screen can be cast to any other TV connected to the same local area network (LAN), enabling multi-room viewing without extra streaming sticks.
Veira Group’s Manufacturing Scale and Target
Veira Group’s production credentials back its Coolita 2.0 ambitions. The company manufactured 3,00,000 smart TVs in just four months, supplying units for well-known brands including Haier, Infinix, iTel, Noble Skiodo, and Iconic. Building on this manufacturing capacity, Veira Group plans to sell five lakh (5,00,000) smart TVs running Coolita OS as part of its initial push to gain market share from Android-based competitors.
Why Coolita 2.0 Matters for the Indian Smart TV Market
The Indian smart TV segment is almost entirely dominated by Android TV and Google TV, giving Google significant control over the user experience, app ecosystem, and data. Coolita 2.0 represents a rare Linux-based alternative that could give TV brands more flexibility, lower licensing costs, and independence from Google’s platform policies. For consumers, the promise of a lighter OS translates to snappier performance on mid-range and entry-level TV hardware, which forms the bulk of smart TV sales in India.
With strong ODM relationships across multiple TV brands and a concrete sales target of five lakh units, Veira Group is positioned to make Coolita 2.0 a credible alternative in a market hungry for non-Android options. The LAN casting feature is particularly interesting for multi-TV households, while the real-time data monitor addresses a genuine pain point for users on capped broadband plans. If Coolita 2.0 delivers on its promise of a lighter, faster experience, it could reshape how Indian TV brands approach their software stack. Explore more brand stories and tech updates in the brand section.
