Dubai-based electronics brand Endefo has made a bold Endefo India launch, simultaneously introducing nine products — smartwatches, true wireless earbuds, speakers, a power bank and a soundbar — available from July 15 on Amazon India and at 2,000-plus retail stores across the country.
Endefo India Launch: Every Product and Price at a Glance
Endefo entered the Indian market with three smartwatch models, one TWS earbud, four audio products and a power bank all at once. Here is a full breakdown of the lineup with launch prices and Amazon Prime Day Sale prices:
| Product | MRP | Sale Price | Key Spec |
|---|---|---|---|
| Enfit MAX Smartwatch | ₹5,999 | ₹1,599 | 1.96-inch screen, Bluetooth calling, 135+ sports modes |
| Enfit Plus Smartwatch | ₹5,999 | ₹1,399 | 1.69-inch screen, zinc alloy body, 35+ sports modes |
| Enfit BOLD Smartwatch | ₹6,999 | ₹1,499 | 1.32-inch display, metal body |
| Enbuds 10 True Earbuds | ₹1,599 | ₹799 | Bluetooth 5.1, JL6983D2 chipset, 20-hour total backup, IPX5 |
| Glam Wooden Speaker | ₹1,599 | ₹899 | 12W output, FM radio, 1,200mAh battery |
Smartwatch Lineup: Enfit MAX, Enfit Plus and Enfit BOLD
The Enfit MAX is the flagship wearable in the launch batch. Priced at ₹5,999 but available for ₹1,599 during the Amazon Prime Day Sale, it sports a 1.96-inch screen and supports Bluetooth calling. The watch packs more than 135 sports modes along with a heart rate sensor, blood pressure sensor and blood oxygen tracker.
The Enfit Plus carries the same ₹5,999 MRP but drops to ₹1,399 during the sale. It features a zinc alloy body with a 1.69-inch screen, Bluetooth calling and more than 35 sports modes. Health monitoring includes blood pressure and blood oxygen tracking.
The Enfit BOLD is positioned as the premium option at ₹6,999, available for ₹1,499 on sale. It comes in a metal body and carries a 1.32-inch display, making it the most compact of the three smartwatches.
Earbuds: Enbuds 10
The Endefo Enbuds 10 true wireless earbuds are priced at ₹1,599 and drop to ₹799 during the Amazon Prime Day Sale. They are powered by the JL6983D2 chipset and use Bluetooth 5.1 for connectivity. The case houses a 300mAh battery, with Endefo claiming a total playback backup of 20 hours. The earbuds carry an IPX5 rating for water resistance, making them suitable for workouts and outdoor use.
Audio Products: Glam Wooden Speaker, Entunz Mega, JAZZ Trolley and SW101 Soundbar
Endefo's audio lineup is the broadest part of the launch. The Glam Wooden Speaker retails at ₹1,599 and is on sale for ₹899. It delivers 12 watts of output and includes FM radio alongside a 1,200mAh battery for wireless listening.
The brand also introduced the Entunz Mega Speaker, the Entunz JAZZ Trolley Speaker and the SW101 140W Soundbar, rounding out a wide range of audio solutions for Indian consumers at different price points.
Power Bank: ED10 10000mAh
The ED10 Power Bank offers 10,000mAh capacity with 12W charging output. It is part of the same multi-product debut and will be available through the same retail and online channels from July 15.
Availability
All Endefo products are available on Amazon India and will be stocked at more than 2,000 retail stores nationwide starting July 15. The Amazon Prime Day Sale prices listed above apply during the sale window.
